Programme

The Pixel Lab: The Cross-Media Film Workshop tpl_black[1]

RESIDENTIAL WEEK 4 – 10 JULY 2010

Each day will begin with a Welsh or continental breakfast at the hotel. There will be a buffet lunch provided everyday and a three-course table d’hote dinner each evening.

Teaching will be led by international cross-media experts with a mixture of group work, one-to-one meetings on request, plenary sessions and case studies each day.

GROUP WORK
Participants will be divided into four groups – A, B, C, D – comprised of five producers attending with a project and five participants who will be partnered with a producer. Group work will be overseen by a Group Leader.

SUNDAY, 4 July

  • Welcome and Introduction

GROUP WORK

  • A, B, C, D: Short project introductions

MONDAY, 5 July

  • Audience behaviour, fragmentation and new consumption trends
  • Cross-media / transmedia universe

GROUP WORK

  • A, B: How to develop stories across multiple platforms, experiential design
  • C, D: Creating story bibles, workflows, scheduling

TUESDAY 6 July

  • The cross-media producer – new skills and collaborations

GROUP WORK

  • A, B: Creating story bibles, workflows, scheduling
  • C, D: How to develop stories across multiple platforms, experiential design

WEDNESDAY 7 July

  • Finance – new financing partners, who are they? Exploration of sponsors, brands, crowd-funding, platforms
  • New revenue and direct-to-consumer models
  • Project packaging

GROUP WORK

  • A, B: Social media / audience engagement / marketing
  • C, D: Finance plans

THURSDAY 8 July

  • New marketing and distribution strategies
  • New distribution and delivery platforms, tools and services
  • Digital rights issues, legal frameworks for cross-media properties

GROUP WORK

  • A, B: Finance plans
  • C, D: Social media / audience engagement / marketing

FRIDAY 9 July

  • Presentations from European multi-platform financiers

GROUP WORK

  • A, B, C, D: Project presentations

LUNCH: NETWORKING RECEPTION WITH INVITED WELSH MEDIA INDUSTRY

Followed by Project Presentations

EVENING DRINKS RECEPTION WITH INVITED WELSH MEDIA INDUSTRY

SATURDAY 10 July

  • Depart