Sara Božanić is creative director at Ljubljana-based digital production company Studio Pešec which aims to create and nurture business based on web and mobile applications.

Sara has been designing digital interactions since 2003. She is a ‘hybrid’ – a fashion designer with a postgraduate degree in the field of corporate dentity, strategy and management.

In 2009, she organised the first interaction design workshop in Slovenia. The project, Desktop Olympics, a result of the workshop, received the Croatian Design Association Award, 2010.

Sara believes that digital opens new paths to the public and never ending design possibilities. In 2011, the British Council awarded her with a Young Creative Entrepreneur Media Award 2011.