A pioneer of immersive and interactive storytelling, specialising in audiovisual innovation.
Founded by Liz Rosenthal, Power to the Pixel has a wealth of experience and expertise across film and media development, production and finance, and is linked to a unique network of the leading thinkers, practitioners and innovators who are developing new business and creative opportunities around the world.
Liz Rosenthal specialises in boosting the digital potential of creators, institutions and media business. She is CEO of Power the Pixel and Programmer of immersive content for Venice International Film Festival’s Venice VR, the official competition section and Venice Production Bridge Finance Market. Liz is Executive Producer for CreativeXR a unique immersive content accelerator programme funded by Arts Council England, Ryot Studios and run by Digital Catapult in London.
Throughout her career, Liz has helped international media businesses and creatives to innovate and adapt to changing audiences. As an advisor for leading international festivals, international media organisations, national and regional funds, Liz shares her expertise in innovation strategy to help creators and businesses to ideate, finance and distribute immersive and interactive projects.
An expert in devising innovation-centred development labs, programmes and exhibitions around immersive and interactive entertainment and art. Liz created a conference, a think tank and the first international media marketplace dedicated to interactive and immersive, The Pixel Market. Created in association with The BFI London Film Festival, for over 10 years Power to the Pixel: The Cross-Media Forum connected the media industries with key innovators of the digital revolution, pioneering new models of storytelling, finance and distribution. The Pixel Lab, a project-focused business course for innovative story projects developed over 100 projects.
Liz began her media career in the film business. She set up and ran the UK office for Next Wave Films (a Santa Monica based company of the Independent Film Channel US) from 1998 to 2002. Next Wave Films was a pioneer in the production, finance and sales of low budget features and digital filmmaking. The company helped exceptionally talented filmmakers, from the US and abroad, launch their careers. Their award winning films include Christopher Nolan’s Following (Winner: Tiger Award, Rotterdam ’99, Silver Hitchcock, Dinard ’99), Joe Carnahan’s Blood, Guts, Bullets & Octane, Kate Davis’ Southern Comfort (Grand Jury Prize, Sundance ’01), Amir Bar-Lev’s Fighter (Best Documentary, Karlovy Vary ’00), Josh Aronson’s Sound and Fury (Grand Jury Prize, Sundance ’00, Academy Award nomination ’01).
Liz is invited regularly to speak and mentor at leading events including the Cannes International Film Festivals, Berlinale, Screen International Conferences, TEDx Transmedia, EAVE, BAFTA, National Film & TV School and many more around the world.
Liz is a board director of The Space (BBC and Arts Council England commissioning fund for digital arts projects), an advisory board member of Immerse UK whose content subgroup she runs and Mediamorfosis. She is a member of BAFTA, the International Academy of Digital Arts and Sciences and a fellow of the RSA. She has served as a jury member for numerous festivals and project funding programmes.