Vida has over 10 years of film and TV production, marketing and distribution experience from factual entertainment series with leading UK indies, to music videos, commercials and short films. Her passion for developing new directing talent led her to RESFEST, the world’s first ‘digital’ film festival where she co-produced European programming, becoming an early convert to the emerging world of digital video. Before joining VICE in 2008, she worked as a digital distribution consultant specialising in music documentaries for various labels including EMI, Sony, Warp and Shooting People Films.

As Head of Content for VICE, Europe, she is responsible for overseeing all video content development and production, from in-house current affairs and travel docs to online series for the world’s biggest brands – recent partnerships include Intel, Dell, Playstation and Nike.

VICE is a pioneer in web video and a global leader in youth media, now operating in 31 countries and 17 languages. VICE.COM has a monthly audience of 10 million and growing.