Throughout my career I have always worked in the creative industries. I’ve worked as a copywriter and later creative director at TBWA and JWT in Slovenia for 11 years.

After that I joined the mobile and web industry with Slovenia’s no. 1 operators Telekom and Mobitel as head of content for web and mobile portals. This has given me a great insight in new media and content production. I have created or helped to produce content for mobile applications, mobisodes, launched mobile music star and even been involved in the production of a full feature documentary on multiple platforms.

Last year I took the position of creative strategist at Saatchi & Saatchi, where I try to combine my experience with content and brands with aim to take the brand experience on multiplatform/transmedia level.

I’ve also been involved in the film business as a TV and animation screenwriter for more than 15 years.

I founded the FilRouge company in 2011 and co-produced a feature and a documentary film, but we aim to develop more transmedia projects.

I am attending an MBA programme at the Berlin School of Creative Leadership with a focus on the creative industries. Transmedia production will be the core of my master’s thesis due to be completed in 2013.

I am currently living between Ljubljana, Slovenia and Berlin, Germany.