After being overthrown as Secretary of the San Antonio chapter of the Transformers Club at a young age, Saneel Radia was forced to fall back on another passion. He now ensures brands make the most meaningful connection with people. He does so as Director of Innovation at BBH Labs and BBH New York.

An atypical hybrid talent, Saneel has been both a Creative Director (Leo Burnett) and a Media Director (Starcom MediaVest Group). He’s serviced clients such as Google, Kellogg, General Motors, Hewlett-Packard, Procter & Gamble, Nintendo and Miller, helping them uncover actionable consumer insights and craft dynamic communication ideas, both born from a deep understanding of digital media and culture. More succinctly, one could say he’s the Mayor of the Interwebs.

He’s been recognised as an Internationalist “Agency Innovator” (2009), an Advertising Age “Twentysomething” (2005) and as Media Week’s “Media All-Star” in the Non-Traditional category (2006). He still awaits an award for his superlative Twitter wit as @saneel.

In 2009, he graduated with honours from the executive MBA program at the renowned Berlin School for Creative Leadership. However, he did not fall victim to social pressure and rejected numerous Facebook friend requests of his classmates. Yet another accomplishment for which he will receive no award.

Saneel currently blogs at