Rob is Executive Producer, Entertainment for XBox LIVE in EMEA with particular focus on video strategy and developing and sourcing interactive propositions. Prior to Xbox Rob launched MSN’s long-form TV AVOD product (an early entrant to the UK market in 2009) and commissioned Endemol and Pure Grass to produce sci-fi thriller Kirill, which won a Webby award for Best Single Drama. Rob also led video business development at AOL, bringing Jamie Oliver to AOL’s audience via live webcast in 2007, and has held roles in content acquisition, programming and production.