Paul Tyler runs “Handling Ideas”, a creative consultancy developed from a 20-year career spanning television, cross-media and theatre. By responding to a growing need for deeper user engagement across multiple devices, his methods visualise complex projects. Working within content and story, service & campaign development, his remit is broad, from mapping character journeys against audience behaviours to revealing dependencies for triggering user-generated content.

Paul left college to become an actor, ending up in stage management. Mid-’90s, he traded theatre for television, working his way up BBC production ladder to producer and multi-camera studio director. Paul lives in Copenhagen.