An international digital media executive, Peter is the former MD of Digital Media at Endemol UK & Head of Original Digital Programming at Endemol International.

He has previously worked with Freeserve (ISP), Cable & Wireless (Cable TV & Telecoms marketing) & BBH (Advertising).

He is the winner of the prestigious New Media Age award for the Greatest Individual Contribution to UK New Media, 2004 as a digital entrepreneur & innovator.

Responsible for the successful extension of some of the highest profile TV shows in to digital & social channels (Big Brother, Deal or No Deal) Peter is the founder of Endemol’s gaming/gambling business and pioneer of its web series.