Anna J LjungmarkHead of SWIM, Scandinavian world of innovative media. Swim’s mission is to develop the transmedia industry and explore new media. Previous to Swim Anna was the founder and director of Boosthbg, Southern Swedens platform for innovation within film and transmedia, 2008-2013. She has been in the film industry since 1994. Working mainly  as a producer and project developer, but also as a commissioning editor.