Paddy has been in the advertising industry for 12 years, working as a communications strategist at both media agencies and traditional advertising agencies.

He has worked on a range of clients, from iconic brands like BMW, Sony PlayStation, Absolut vodka, Guinness and Kellogg’s to government campaigns like Change4Life, FRANK and Organ Donation.

He’s currently a strategy director at Manning Gottlieb OMD, where he is responsible for the strategy on all of the agency’s numerous government clients, as well as Waitrose and