After legal studies at the Sorbonne in Paris, Morgan moved towards the newly-born Internet marketing field in 1994. He founded actualinfo.com the following year and the pioneering start-up French web city guide with AFP partnership.
In 1997 he joined FKGB agency (TBWA group), a French leader in 360° entertainment communication, brand and content marketing, and became manager of the New Media division in 1998.
Morgan joined Orange/France Telecom in August 2000 to develop content-related activities: portals, content, Vod as product manager and new content experiences.
A member of Xavier Couture’s team since 2008, Morgan Bouchet develops new business and content activities: cross-media, social media and transmedia.