Born into a family of professional TV and music producers, Morgan has over 14 years’ experience in integrated communications, marketing and content with digital expertise.

After legal studies at the Sorbonne in Paris, Morgan moved towards the newly-born Internet marketing field in 1994. He founded the following year and the pioneering start-up French web city guide with AFP partnership.

In 1997 he joined FKGB agency (TBWA group), a French leader in 360° entertainment communication, brand and content marketing, and became manager of the New Media division in 1998.

Morgan joined Orange/France Telecom in August 2000 to develop content-related activities: portals, content, Vod as product manager and new content experiences.

A member of Xavier Couture’s team since 2008, Morgan Bouchet develops new business and content activities: cross-media, social media and transmedia.