Paul Tyler runs “Handling Ideas”, a creative consultancy developed from a twenty-year career spanning television, cross media and theatre. By responding to a growing need for deeper user engagement across multiple devices, his methods visualize complex projects. Working within content and story, service & campaign development, his remit is broad, from mapping character journeys against audience behaviours to revealing dependencies for triggering user-generated content.

Paul left college to become an actor, ending up in stage management. Mid nineties, he traded theatre for television, working his way up BBC production ladder to Producer and multi-camera studio Director. Paul lives in Copenhagen