Daniel Efergan is Creative Director of Digital at Aardman Animations. That means he gets to spend a lot of time doing fun things – making games, nurturing online communities, creating multi-platform extravaganzas and generally solving other people’s digital problems.

Digital is the newest department within Aardman Animations, with a mission to take some of the warm and creative imagination that informs Aardman’s film and TV production and direct it into new online entertainment products for other clients as well as its own properties.