Simon Staffans is a format and content developer for cross media, multiplatform and transmedia. He has a 15 year background in traditional media, seven of which were at the Finnish Broadcasting Company.

Since moving to MediaCity Finland in 2005 he has, amongst other projects, developed the Digital iEmmy-nominated children’s cross-media language training game show The Space Trainees and the transmedia music format The Mill Sessions. He was a finalist at the MIPFormats Pitch competition in 2012 with the cross-media game show Which One Out?

He is a published writer in the fields of cross-media and transmedia storytelling and blogs for several clients like ReedMIDEM (MIPBlog) and Digital Book World, in addition to his own transmedia blog.

He regularly holds talks at events such as MIPCOM, MIPTV and Cross Video Days. He has also been a juror for competitions at events such as EuroITV and Banff World Media Festival.

On a personal note, he is married with three kids, loves to fish, cook, bicycle, do winter swimming, watch football and occasionally even kick one.