As Director of Digital Media for Endemol UK, Peter’s role is to develop and implement Endemol’s digital media strategy in the UK. The role is a UK board level position, reflecting the significance of interactive media within Endemol’s business.

Strategically, Endemol looks to exploit its TV brands on a multi-platform basis and fund its activities via broadcasters, advertisers or consumers. Increasingly Endemol is looking to develop entertainment products on new media platforms such as mobile, broadband and interactive TV.

Previous to Endemol, Peter has worked in the media, marketing and advertising industries at Freeserve, Cable & Wireless, Videotron and Bartle Bogle Hegarty.