Rob is responsible for Inside Xbox, a channel targeted at Xbox’s highly-engaged userbase across Europe featuring original and acquired video. Prior to that he led the MSN Video Player destination, where he launched MSN’s long-form TV AVOD proposition and commissioned Endemol and Pure Grass to produce sci-fi thriller Kirill, which won a Webby award for Best Single Drama. Rob also led video business development at AOL, bringing Jamie Oliver to AOL’s audience via live webcast in 2007, and has held earlier roles in content acquisition, programming and post-production.