Anna Rafferty is responsible for Penguin Books’ UK award-winning ecommerce and community websites, digital marketing, social media and digital publishing.  This includes websites such as,, and as well as Penguin’s eBooks, apps (like Moshi Monsters, MyFry, Peter Rabbit and more), games, interactive reading and all sorts of other, new, imaginative story-telling tools.

She is also on the BAFTA Children’s Committee, involved in the content and presentation of the annual British Academy Children’s Awards, a Revolution Awards judge, a member of the International Academy of Digital Arts and Sciences and a trustee of Culture24.