London Forum 2012

The Cross-Media Forum 16-19 Oct 2012
in association with the BFI London Film Festival

This year’s Cross-Media Forum was one of the best yet! Bringing together some of the most pioneering media professionals and digital experts in the world, the forum also showcased the very latest international projects and producers who are using innovative storytelling techniques to galvanise audiences across multiple platforms.

We saw an unprecedented number of delegates attending this year from across film, TV, publishing, games, advertising, mobile, interactive and online.  A huge thank you to all of you – we hope you enjoyed it as much as we did!

CONFERENCE – 16 October 2012 (public day)
Clare Stewart – BFI Head of Exhibitions & Head of BFI London Film Festival – gave a heartfelt and warm start to the day, followed by Sean Stewart’s thought-provoking keynote speech, Storytelling V – The Audience Strikes Back. Co-founder of L.A.-based Fourth Wall Studios,  Sean’s talk set a perfect tone for the rest of the conference, examining audience behaviours and our expectations of them.

THE PIXEL MARKET – 17 October (public day) & 18 October 2012
The only finance market in the world dedicated to cross-media projects (fiction and/or non-fiction), this year saw nearly 100 decision-makers, commissioners, financiers from film, TV, online, interactive, games, mobile and publishing from around the world come to London.

With 8 of the 30 projects selected for the market going into competition at The Pixel Pitch, and three new prizes awarded this year, there was a real sense of competition across the two days. The grand prix – ARTE’s £6,000 Pixel Pitch Prize ultimately went to Iranian/Austrian brothers Arash & Arman T. Riahi for their project Everyday Rebellion.

THINK TANK – 19 October 2012 (by invitation only)
Hosted by BBH Labs and with support from Creative Industries KTN, 40 international decision-makers strategised over best business practices from various POVs – funders, broadcasters, publishers (in the broadest sense of the word) – and, of course, the consumer. Outcomes will be published for free online – download here

A huge thank you to all of our funders, partners, supporters, speakers, guests, participants and delegates who made this 6th edition such a success!

“The Cross-Media Forum allows for both strategic thinking and practical advice. It is a key date in my diary and continues to help me evolve my thinking on the crucial subject of transmedia.”Lizzie Francke, Senior Production & Development Executive, BFI Film Fund

I found the event to be one of the most refreshingly useful conferences. I’ve made several connections with people from across media industries and am pursuing a variety of potential projects.”Eric Huang, Publishing Director, Media & Entertainment, Penguin Books