Programme Day Two

WORKSHOPS & PROJECT FORUM LAUNCH at The Royal Society for Arts

  • A choice of workshop and information sessions held by leading international experts. Numbers per group were limited to 25.

Topics for discussion included:

building your online fanbase, cultivating audience collaboration, branding content, digital licensing and intellectual property issues, cross-media storytelling, new types of finance, how to benefit from new digital tools and services.

  • Meetings arranged with experts. Numbers per meeting were limited to 5.
  • Project Forum Launch.

Four new cross-media film projects by leading independent filmmakers were presented to delegates and an invited group who will include the new wave of financiers, promoters and media agencies who are changing the independent landscape.

PROGRAMME OUTLINE

9:15 – 10:00
REGISTRATION, TEA, COFFEE AND PASTRIES

10:00 -10:10
WELCOME & INTRODUCTION

LIZ ROSENTHAL, Director, Power to the Pixel

10:10 – 10:25
INTRODUCTION TO THE NESTA & UK FILM COUNCIL DIGITAL INNOVATION IN FILM PROJECT

JON KINGSBURY, Director, Creative Economy Innovation Programme, NESTA

Delegates could choose 1 out of 4 possible sessions at each time slot.

10:30 – 11:20

1. A DAY AND DATE DISTRIBUTION CASE STUDY OF GOING NUTS
(see more)
MANUEL CRISTOBAL, Award-winning Producer, Perro Verde Films

2. THE INDIE FILMMAKER’S GUIDE TO BUILDING AUDIENCES ONLINE
(see more)
LANCE WEILER, Award-winning Filmmaker and Digital Innovator

3. A GUIDE TO LICENSING DIGITAL MEDIA
(see more)
GREGOR PRYOR, Reed Smith Richards Butler

4. MEET THE EXPERT

A. ADAM ERLEBACHER, Co-Founder, Place Vine
B. SARA POLLACK, Manager Film & Animation, YouTube
C. JON KINGSBURY & HAIDEE BELL, Director, Creative Economy Innovation Programme, NESTA
D. CAY WESNIGK Founder, Onlinefilm.org

11:30 – 12:20

5. WHAT IS SOCIAL ENTERTAINMENT?
(see more)
YOMI AYENI & CARMEL LANDY, Co-Founders, Expanding Universe

6. THE INDIE FILMMAKER’S GUIDE TO BUILDING AUDIENCES ONLINE
(see more)
ARIN CRUMLEY, Award-winning Filmmaker and Digital Innovator

7. AN ONLINE FILM SERIES CASE STUDY: BEYOND THE RAVE
(see more)
BEN GRASS, Producer and Digital Media Pioneer

8. MEET THE EXPERT
A. MANUEL CRISTOBAL, Award-winning Producer, Perro Verde Films
B. LANCE WEILER, Award-winning Filmmaker and Digital Innovator
C. GREGOR PRYOR, Reed Smith Richards Butler
D. JAMIE KING, Filmmaker and Digital Rights Activist

12:30
LUNCH

14:00 -14:50

9. SHOW ME THE MONEY
(see more)
SLAVA RUBIN & DANAE RINGELMANN, Co-Founders, IndieGoGo

10. THE INDIE FILMMAKER’S GUIDE TO BUILDING AUDIENCES ONLINE
(see more)
M DOT STRANGE, Award-winning Animation Director

11. VIEW, SHARE, REMIX – THE POWER OF OPENING CONTENT
(see more)
MATT HANSON, Film Futurist, Writer and Filmmaker

12. MEET THE EXPERT
A. FABIO LIMA, Founder MovieMobz and Rain Networks
B. YOMI AYENI & CARMEL LANDY, Expanding Universe
C. SASKIA WILSON-BROWN, Outreach Manager, Current TV
D. BEN GRASS, Founder Pure Grass Films

15:00 – 15:50

13. ADVENTURES IN MOBILE DISTRIBUTION
(see more)
RICHARD MORRIS, Director of Video & TV, Player X
JAMIE DENHAM, Managing Director, Sliced Bread Animation
ANDRE BURGESS, Managing Director, Crucible Media
LIZ ROSENTHAL, Director, Power to the Pixel (Session Moderator)

14. WRITING ACROSS MEDIA
(see more)
CHRISTY DENA, Cross-media Specialist

15. BUILDING AN ONLINE IDENTITY
(see more)
ALEX JOHNSON, Digital Strategist and Experience Planner

16. MEET THE EXPERT
A. MATT HANSON, Film Futurist, Writer and Filmmaker
B. M DOT STRANGE, Award-winning Animation Director
C. SLAVA RUBIN, Co-Founder, IndieGoGo
D. DANAE RINGELMANN, Co-Founder, IndieGoGo

16:00 – 16:50

17. SHOWING THE MONEY: BRANDS FINANCING CONTENT
(see more)
INMACULADA MARTINEZ, Digital Media Strategist
ADAM ERLEBACHER, Co-Founder, PlaceVine
ALEX KUMMERMAN, CEO Clicmobile,
MARK BOYD, Head of Creative Content, BBH (Bartle, Bogle, Hegarty)
JASON KEMP, Managing Director, Radical Media

18. DEVELOPING NEW BUSINESS MODELS FOR THE DIGITAL ERA
(see more)
PETER BUCKINGHAM, Head of Distribution & Exhibition, UK Film Council

19. MAKING CONTENT FOR WEB AND TV
(see more)
SASKIA WILSON-BROWN, Outreach Manager, Current TV
EMILY RENSHAW-SMITH, Head of Viewer Created Content (UK), Current TV

20. MEET THE EXPERT
A. RICHARD MORRIS, Director of Video & TV, Player X
B. CHRISTY DENA, Cross-media Specialist
C. ALEX JOHNSON, Digital Strategist and Experience Planner
D. JAMIE DENHAM, Managing Director, Sliced Bread Animation

17:00
TEA & COFFEE

17:30
THE PROJECT FORUM LAUNCH PRESENTATIONS
(see more)

18:30
THE PROJECT FORUM LAUNCH DRINKS PARTY

20.30 – 22.30
SCREENING at The Studio Cinema, BFI Southbank
We Are the Strange by M dot Strange (134 mins)