Managing Director, Mudlark

Toby has a long history within the digital media industry working in a variety of roles through publishing, publication and development for a number of key industry organisations such as Emap, Virgin, MTV Networks and Two Way TV Games. As a founding member of Virgin Media’s Interactive Division he launched Europe’s first commercial interactive TV service.

More recently he was responsible for interactive content across mobile, broadband and narrowband for MTV multiple European channels. Launching MTV2, Toby won a huge collection of awards including a D&AD pencil, BAFTA and promax for his work online and onscreen.

After a brief stint on the Pacific Rim as surfer, film maker, consultant and beach bum, Toby returned to the UK and his new base in the Midlands where he has worked with a number of the region’s independent digital media companies. After working as Executive Producer at EM Media, the regional screen agency in the Midlands, Toby created Videogames & Digital Media Consultancy Pixel-Lab.

In 2008 Toby set up Mudlark – a production company obsessed with making life playable.