Power to the Pixel is a company helping international filmmakers and the film industry make the transition to a cross-media digital age. Its services include consultancy, training and events
as well as information and analysis of the changing international market.
It is run and supported by some of the most experienced cross-media pioneers, professionals and filmmakers in the world.
As Director of Digital Media for Endemol UK, Peter’s role is to develop and implement Endemol’s digital media strategy in the UK. The role is a UK board level position, reflecting the significance of interactive media within Endemol’s business.
Strategically, Endemol looks to exploit its TV brands on a multi-platform basis and fund its activities via broadcasters, advertisers or consumers. Increasingly Endemol is looking to develop entertainment products on new media platforms such as mobile, broadband and interactive TV.
Previous to Endemol, Peter has worked in the media, marketing and advertising industries at Freeserve, Cable & Wireless, Videotron and Bartle Bogle Hegarty.
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