Paula Zuccotti is founder of The Overworld – an innovation, trends forecasting and insight consultancy. Paula specialises in the relationship between people, technology and culture and has a unique eye for spotting emerging behaviours, which she translates into insights and opportunities for product and services for companies such as LG, Nokia and Google.
Formerly Director of Futures at Seymourpowell, where she created and developed the company’s renowned Ethnographic Research offer, Paula travelled the world for twelve years directing global trends and consumer-behavior studies for a bandwidth of consumer electronics, transportation, FMCG and luxury clients.
She is a regular speaker at international conferences and has published several articles. Paula has also co-created educational design programs for the V&A museum and is currently exploring The Future of Culture with The Royal Academy of Arts.
Paula has a First-class Honours degree in Industrial Design from the University of Buenos Aires and a Masters in Design Strategy and Innovation from Brunel University. She lives in London.