Lance Weiler is a critically acclaimed award-winning writer / director, recognised as a pioneer because of the way he makes and distributes his work – Wired magazine named him “One of twenty-five people helping to re-invent entertainment and change the face of Hollywood”. He has successfully self-distributed his films The Last Broadcast and Head Trauma to over 20 countries whilst grossing over $ 5 million in the process. Always interested in experimenting with new ways to tell stories and reach audiences, Lance developed a cinema ARG (alternate reality game) around Head Trauma. Over 2.5 million people experienced the game across theatres, mobile drive-ins, mobile phones and online. He is the Founder of the WorkBook Project, the roving conference series DIY DAYS, a Co-Founder of From Here to Awesome and WBP Labs series RADAR. Lance is a partner in Seize the Media, a social entertainment company that focuses on cross-media story architecture. He writes a regular column for Filmmaker Magazine on the impact of tech on entertainment and is currently developing a number of film, TV and cross-media projects.