Jean-Paul has been with Manning Gottlieb OMD for almost 15 years. After stints buying print ads and working in the IT department he stumbled upon an article about Internet advertising that someone left on a photocopier in 1997. Somehow this led to him founding the agency’s online planning and buying offering.
Since 2003 he has worked in a Futures role. The purpose of Futures in Media is to understand the evolving communication landscape and provide clients with valuable insight into the impact of new technology on media and marketing. This involves everything from the development of new communications models based on network effects to the management of various new forms of media and understanding how we can possibly measure the effect of these new channels and approaches.
Outside of work Jean-Paul is kept busy by two sons and a baby daughter.