Programme 2014

32 participants, 16 with a project and 16 without, have attended The Pixel Lab 2014.

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1. Residential Workshop: 6-12 July 2014, Hotel Traube Tonbach, Germany
The Pixel Lab began with a 6-day residential week in Baden-Württemberg, Germany. Participants underwent project-driven training from leading cross-media professionals via a combination of 1-2-1 meetings, presentations, case study analysis and group work. Teaching covered the following areas:

  • Developing stories across multiple platforms
  • Marketing & distribution strategies dedicated to exploring new platforms, increasing revenue and strengthening business-to-consumer relationships
  • Enhancing audience engagement
  • User-centric design
  • Innovative online tools and services
  • Analysis and deconstruction of international cross-media case studies
  • Legal and digital rights issues surrounding development, production and financing
  • Project packaging, planning and presentation

The residential week closed with pitch presentations and networking drinks with invited financiers, commissioners and producers from the region.

2. Distance Mentoring: July – September 2014 [For project participants only]
Participants with a project are currently undergoing three months of distance mentoring around creative and business strategies with leading cross-media practitioners.

3. London Workshop: 6-9 October 2014 [For project participants only]
Run in tandem with the annual Cross-Media Forum (check out 2013’s edition here), the final stage of The Pixel Lab culminates in a final pitching session. Following a day of pitch training, participants will present their developed project to a live audience of industry professionals and a jury who will ultimately decide the winner of The Pixel Lab 2014 prize of €3,000. The workshop closes with a series of one-to-one business meetings with media’s top commissioners, financiers , producers and distributors and an invitation to Power to the Pixel’s awards ceremony in the evening.

Applications for The Pixel Lab 2015 open next January!