Watch Jennifer Wilson and Will Saunders talk creative, sustainable business models

We’ve now published the final videos from 2014s Conference at The Pixel Report. Watch Jennifer Wilson, Group Executive Director at The Project Factory, explain what has and hasn’t worked in the monetisation of digital and what we can learn from this in the presentation Going Sustainable: Successful Business Models in Digital. The BBC’s Creative Director, Will Saunders offers some insight into the business strategies of the BBC in Thinking Outside the Box: How does a Broadcaster Evolve?

So what are you waiting for? Watch both at The Pixel Report.

Nonny de la Peña talks immersive journalism at The Conference

Named “One of the 13 People Who Made the World More Creative” by Fast Company for her pioneering use of virtual reality to make immersive experiences of the news, Nonny de la Peña knows a thing or two about audience engagement. Founder of Virtual Pyedog, de la Peña talks about using gaming platforms to create news and non-fiction in her Conference presentation Immersive Journalism: Using Gaming Platforms for News and Non-Fiction

We’ve published de la Peña’s talk on The Pixel Report now – watch it here.

Uncover the secrets of the gaming sector with Dr Jo Twist, UKIE and Nick Fortugno, Playmatics in these Conference presentations

At this year’s Conference we jumped right into the games industry with presentations from Dr Jo Twist, CEO at UKIE and Nick Fortugno, CCO of Playmatics.

In her presentation The Games Sector: Innovating It’s Way to Success, Twist looks at what lessons the games industry have learnt in their climb to success and offers some strategies around audience engagement and innovation that other sectors can adopt. Hailing from award-winning games company Playmatics, Fortugno explores the many ways games can help create new stories and new franchises in his presentation Games and Brands: Extensions and Creation.

You can watch both talks at The Pixel Report now. Enjoy…

Prototyping and The Art of Question with Lance Weiler

Internationally renowned storyteller, entrepreneur and thought leader, Lance Weiler got us all thinking at The Conference part of this year’s Power to the Pixel: The Cross-Media Forum. In the presentation Weiler explores the creative processes he is using to create a new form of storytelling that will satisfy the changing interests and needs of today’s audiences.

You can watch Prototyping and The Art of Question at The Pixel Report now.


John S. Johnson’s Conference keynote presentation is now available online!

John S. Johnson, Co-Founder of BuzzFeed and Director at The Harmony Institute, gave the keynote presentation at this year’s Conference as part of Power to the Pixel: The Cross-Media Forum. Sharing his thoughts on and experiences working at the front lines of media impact, this is one eye opening talk!

You can watch A Report From the Front Lines of Media Impact Evaluation at The Pixel Report now. 

While you’re there why not register for our annual Think Tank Report – coming soon!

The Flickering Flame takes out the ARTE International Prize for The Pixel Market 2014

We are over the moon to announce Rebecca O’Brien with her project The Flickering Flame as the winner of this year’s €6,000 ARTE International Prize for The Pixel Market! O’Brien presented The Flickering Flame at The Pixel Market Finance Forum (8 Oct) to a jury of international financiers, distributors and platforms in front of a 400 strong live audience. The project by the Cannes Film Festival Palme d’Or award-winning producer is an interactive documentary that explores fifty years of uncompromising films from the legendary Ken Loach through this personal archive.

We also congratulate the prize winners of our additional Pixel Market prizes. They include:

beActive Pixel Market Prize for scripted content
Jacob Oliver Krarup, Lasse Lindsteen and Darin Mailand-Mercado with Jade Emperor Versus Fifth Grade

Cinekid Pixel Prize for Best Children’s Project
Richard Glynn and Eoghan Dalton with ShipAntics 

IFP Pixel Market Prize
Lisa Cortés and Lynn Hershman with The Infinity Engine

We’re also delighted to announce Victoria Mapplebeck as the winner of The Pixel Lab prize worth €3,000 for her project Text Me. Mapplebeck attended the first workshop of The Pixel Lab in The Black Forest, Germany earlier this year before receiving three months of distance mentoring. The project first popped onto the Power to the Pixel radar in 2013 when it was selected for The Pixel Pitch and won the Merging Media Pixel Market Prize.

Congratulations to all of this year’s prize winners!

Download Canada Media Fund’s new white paper ‘Understanding Funders’

We’re delighted to publish the new white paper Understanding Funders by our partner Canada Media Fund in collaboration with SODEC and Power to the Pixel. At this week’s Cross-Media Forum we’ve focused heavily on funders and the different funding opportunities available. Canada Media Fund’s new white paper fits perfectly within this setting providing exclusive insight into the funding approaches, challenges and adaptation strategies available to help funders cope in a changing media environment.

We will use the white paper as a discussion paper at The Think Tank (10 October). Bringing together the worlds leading funds, distributors, entrepreneurs and creators, participants of The Think Tank 2014 will work together to construct a new set of business models relevant to the current media climate. You can find out what the outcomes of the Think Tank are in The Think Tank Report, free to download from The Pixel Report – preregister for your copy here.

In the meantime, take a read of the new white paper Understanding Funders. Download your copy here.

Power to the Pixel: The Cross-Media Forum programme

Have you lost your printed handbook for this year’s Power to the Pixel: The Cross-Media Forum? Not to worry, we’ve got your back. The full programme for this week, 7 – 10 October, is available to download below.

Download Power to the Pixel: The Cross-Media Forum programme here.

Buy your ticket to The Conference (7 Oct) and The Pixel Market Finance Forum (8 Oct) at the door!

We have now closed online accreditation for tickets to Power to the Pixel: The Cross-Media Forum 2014. However, we will be selling limited tickets on the door at The Conference (7 Oct) and The Pixel Market Finance Forum (8 Oct).

Want one? Head down to NFT1, BFI Southbank from 09.00am to grab yourself a ticket to The Conference (7 October) and The Pixel Market Finance Forum (8 October).

See you there!

“A product with an audience is the Holy Grail the brands are seeking…” – Nathaniel Hill, McCann, talks working with brands

In our final interview with panelists at The Pixel Market Finance Forum (Oct 8), Nathaniel Hill, planning partner at creative agency McCann London, gives advice on working with brands.

Words by Melanie Goodfellow

Nathaniel Hill has been devising digital communication strategies for household brands such as Foster’s Lager, Virgin Atlantic, Nokia and Whiskas, since the late 1990s.

“I started out helping brands adapt to the digital age and that morphed into helping brands exist in a totally digital world” says Hill, who is responsible for the Microsoft and Cereal Partners accounts at McCann London.

“Brands have been entirely cross-media for the last 10 years, to one degree or another. Some might argue they’ve always been cross-media. David Ogilvy coined the term ‘360 Degree Brand Stewardship’ long before the Internet existed,” he adds, referring to the late advertising guru.

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