Power to the Pixel

BZRK is a young-adult fiction project where the storyline and its audience are being developed through an ARG, social media and an iOS/Android app before the first book is launched in February this year. Cally Poplak, MD, Egmont Press and Mike Richards, Head of Marketing & Publicity, Egmont Press, present their case study on BZRK at last year’s Cross-Media Forum, now available on The Pixel Report.

Iron Sky is an $11 million sci-fi comedy feature film and cross-media project which has been produced and financed with its audience and launches this April. Tero Kaukomaa, Producer, Blind Spot Pictures, presents his case study on Iron Sky at last year’s Cross-Media Forum, now available on The Pixel Report.

If you want to develop your projects and business across several media platforms and receive mentoring from the leading cross-media experts in the world, then the Pixel Lab is the workshop for you!

Power to the Pixel’s leading European business development course is now open for entries! The Pixel Lab is a unique four-month European business development course, bringing together experienced media professionals from different disciplines and industries – film, broadcast, online, mobile, gaming, advertising.

Confirmed tutors for this year’s Lab so far:

Nuno Bernardo, CEO & Producer, beActive (PORT)
Wendy Bernfeld, Digital Rights Licensing & Founder, Rights Stuff (NETH)
Sean Coleman, Award-winning Cross-Media Writer and Producer (UK)
Ben Grass, MD Pure Grass Films (UK)
Tishna Molla, COO & Producer, Power to the Pixel (UK)
Michel Reilhac, Executive Director ARTE France Cinéma (FR)
Liz Rosenthal, Founder & CEO, Power to the Pixel (UK)
Adam Sigel, Content Strategist, Writer & Producer (USA)
Inga von Staden, Media Architect & Educator (GERM)

Deadline for applications: 30 March 2012. Full information can be found here.

HIGHRISE: Out My Window is an online documentary that allows users to navigate across a spectrum of urban issues and discover the communities behind the concrete slabs. Katerina Cizek, Filmmaker, NFB Canada, presents her case study on Highrise at October’s Cross-Media Forum, now available on The Pixel Report.

The Writer’s Room is a three-week long workshop for up to five participants realised by TorinoFilmLab and Power to the Pixel, focusing on the process of developing a cross-media project within a team framework. With a focus on process, the workshop is intended to develop strategising skills as well as enable a collaborative exploration of cross-media project development.

This year’s project is Sequence, written and being developed by writer/producer Adam Sigel (Afterworld, The Red Book).

Aimed at professionals working across different media platforms eg. story architects, games writers, audience engagement designers, writers (feature film, TV, journalists etc) and producers with experience within cross-media production the deadline for applications is 30 January 2012.

Full details can be downloaded here.

The Tate Movie Project was intended to inspire the nation’s kids to help Aardman Animations create a short animated film.  Daniel Efergan, Creative Director of Digital at the company, presented a case study of the project at October’s Cross-Media Forum, now available to watch at The Pixel Report.

Rebecca Denton, Executive Producer, Digital, Zodiak & Former Senior Producer Original Series & Development, Turner Broadcasting (EMEA), is a creative with over 15 years’ experience in advertising, radio & television.

Watch her case study - Gumball – from last October’s Cross-Media Forum on The Pixel Report to discover the strategy behind a digital commission and the challenges accompanying a global release of this far-reaching children’s project.

Lance Weiler, Story Architect & Founder of the Workbook project is a storyteller, entrepreneur and thought leader. Hear about his first hand experience of what it takes to build original storyworlds from last month’s Cross-Media Forum on The Pixel Report.

Liz Rosenthal & Tishna Molla are at the TorinoFilmLab’s final workshops and meeting event.

The Writer’s Room, realised in collaboration with TorinoFilmLab and Power to the Pixel, focuses on the process of developing a transmedia project within a team framework. This year’s project comes from Michel Reilhac, Executive Director of ARTE France Cinéma.

Framework will see two Pixel Lab 2011 alumni, Jean-Pierre Magro (The Tower of Fables) and Emmanuel Dumont (Tomorrow Never Knows) and the winners of the 2010 Pixel Pitch Prize, Helene Granqvist and Hanna Sköld (Granny’s Dancing on the Table) present their projects to key industry decision-makers who will be attending this final meeting event.

We hope to see you there!

Nuno Bernardo, Producer & CEO, beActive, is an award-winning and Emmy-nominated transmedia writer and producer.

Watch his talk from last month’s Cross-Media Forum –  How to Finance Transmedia? – on The Pixel Report to find out about the different alternatives available to fund a cross-media project.