The Pixel Lab is a development workshop designed to strengthen the skills needed to create, produce and distribute stories across multiple platforms to stay relevant to changing audiences and the connected world. Produced for six years in Wales, Germany, Scotland, Belgium and the UK, The Pixel Lab has helped develop over 190 producers, commissioners, financiers, distributors, writers, directors, games & interactive designers and artists.

Spread across four months, The Pixel Lab is composed of a residential workshop, distance mentoring, a pitching session and a 1-2-1 business meeting. Subjects covered included:

  • Developing stories across multiple platforms
  • Marketing & distribution strategies dedicated to exploring new platforms, increasing revenue & strengthening business-to-consumer relationships
  • Utilising virtual and augmented reality formats, interactivity and cross platform approaches to build their IP and media brand
  • Enhancing audience engagement
  • User-centric design
  • Innovative online tools and services
  • Analysis and deconstruction of international interactive project case studies
  • Legal and digital rights issues surrounding development, production and financing
  • Project packaging, planning and presentation

Companies in attendance in recent years included: Arts Council England; BBC; Bell Fund; BFI Film Fund; Brazilian TV Producers; British Council; Canada Media Fund; CBBC; Channel 4; CNC; Creative Europe; Creative Industries KTN; DFI; Dogwoof; ZDF; Google UK; Harmony Institute; IFP; IMCINE; INCAA; Kickstarter; McCann; Medienboard Berlin Brandenburg; National Theatre; Nexus Productions; NZ on Air; Penguin Random House; RioFilme; Screen Australia; SODEC; The Guardian; The Space; The Walt Disney Company; Tribeca Film Institute; United Nationals; V&A Museum; Wallimage Creative; Wellcome Trust; YouTube; and ZDF.

You can get full details on previous editions of The Pixel Lab here.

Power to the Pixel offers consultancy services for filmmakers, producers, media companies and government organisations. To learn more about how PttP can help your company, head to our consultancy section here.