Yomi is the Creative Director of Expanding Universe, a new company that develops innovative and immersive social entertainment. They develop experiences that engage and entertain audiences, giving the audience the ability to interact in live and immersive multimedia environments. The company has created ground-breaking formats that connect audiences and build strong communities of interest through participation and interaction.

Yomi generates ideas and concepts that engage and connect audiences in the area of social entertainment. With almost two decades of broadcast experience, he has worked for BBC, ITV and Now TV, the first broadband TV channel set up in 2001. Yomi created the first interactive-reality TV programme, Global Emissions, which won the Broadcast “Best Use New Media” award in 2002. He has also set up interactive TV concepts in several countries. In 1998, he produced a consultation document for the BBC on how to incorporate the Internet into news research and has made several films on the emerging digital culture.