Uncover the secrets of the gaming sector with Dr Jo Twist, UKIE and Nick Fortugno, Playmatics in these Conference presentations

At this year’s Conference we jumped right into the games industry with presentations from Dr Jo Twist, CEO at UKIE and Nick Fortugno, CCO of Playmatics.

In her presentation The Games Sector: Innovating It’s Way to Success, Twist looks at what lessons the games industry have learnt in their climb to success and offers some strategies around audience engagement and innovation that other sectors can adopt. Hailing from award-winning games company Playmatics, Fortugno explores the many ways games can help create new stories and new franchises in his presentation Games and Brands: Extensions and Creation.

You can watch both talks below. Enjoy…