Sheila de La Varende has been working within the Canadian film and television industry for over 25 years. From 1995-2004 she headed up Telefilm Canada’s European operation in Paris . Sheila was the driving force behind Immersion Europe, an annual financing forum for feature film coproduction. In 2004, Sheila returned to Canada and was appointed Executive Director of the Montreal Festival du nouveau cinema. She later created DIGIMART, bringing together digital pioneers from around the globe to discuss the digital future. Sheila is currently developing digital strategies within the National Film Board of Canada.