Richard Morris is Director of Video & TV at Player X Ltd. He was formerly Senior Executive of Development and Production for New Line Cinema and Fine Line Features Europe. Richard was later appointed Executive Digital Consultant to the UK Film Council where he devised the largest Digital Distribution Programme in Europe and oversaw the world’s first online distribution of a feature film. In 2004 Richard headed up the new video division for Monstermob Group which was subsequently purchased by Zed. In 2005 Richard was taken on by Player X to set up a video and TV department. Player X now distributes video and mobile TV channels to over 47 operators worldwide. The company also won best video service provider ME Awards 2007. Richard is a member of the Technical Advisory Group (TAG) for the European Commission’s Media Pilots programme. He co-wrote the Motion Picture Digital Distribution Strategy for the Department of Trade and Industry (DTI) spearheading the UK’s digital film distribution initiative.