Programmatic Beyond Advertising: A Not So Distant Future?

In a context of hyper-abundance, overwhelmed content consumers tend to rely more and more on social or algorithmic recommendation to guide their choices.

In this Conference presentation, Catalina Briceño of Canada Media Fund looks at how automation and personalisation, in the same way to what programmatic does for advertising, influences content distribution and delivery in the future.

Programmatic Beyond Advertising: A Not So Distant Future? w/ Catalina Briceño – The Conference from Power to the Pixel on Vimeo.