LANCE WEILER – A New Model For Distribution and Discovery: From Here to Awesome
For years, the independent film industry has created an unspoken competitive spirit among filmmakers. Competition for festival slots and buyers’ attention has left many filmmakers bitter at the success of others. As the traditional deals fade away, filmmakers now find themselves at a crossroads as new collaborative models emerge. The production side of filmmaking has been democratised, now it is time to open the discovery and distribution processes. A step in that direction is From Here to Awesome. FHTA is an R&D lab of sorts, an open source project that is focused on experimenting with new business models, creating open tools and standards and making recommendations for best practices.