JAMIE KING – Distribution Case Study: Steal This Film

Director Jamie King describes how he built a huge audience for his film by giving it away for free. Steal This Film is a film series documenting the movement against the concept of intellectual property and certainly practices what it preaches, being released via BitTorrent peer-to-peer protocol through sites such as Pirate Bay, asking for donations from viewers. The series has been viewed approximately 5 million times.