Gregor is an associate in the Advertising, Technology and Media team of Reed Smith LLP. He has broad experience of advising clients on the acquisition, production, licensing and distribution of content on digital media networks and platforms. He regularly advises content owners such as film and television production companies, record labels, music publishers and advertisers regarding the protection and exploitation of their intellectual property rights. He also advises companies that are involved in the distribution and sale of digital content, such as online retailers, aggregators, network operators, platform owners and search engines, in relation to their arrangements with content owners.

In addition to his work with clients in the digital media sector, Gregor continues to advise various companies on IT matters, including the development and implementation of systems and software.