Going Sustainable: Successful Business Models in Digital
Traditional screen businesses often point to a lack of proven business models to explain why they shy away from embracing digital. We know that audiences online expect content to be free, but ‘pay’ is more complex in digital – and often comes from a range of ‘customers’. The audiences are shifting to digital in droves – and a lot of money is being made.
In this session Jennifer Wilson, Group Executive Director at The Project Factory, looks at monetisation options across digital, what’s worked and what hasn’t and explains why being focused and nimble can drive not only commercial success, but deliver on a range of broader key performance indicators.