With over 10 years of experience in managing complex software projects for brands such as PlayStation through to Channel 4 Television, David’s interest is in how entertainment and communication utilities work together to enable audiences to co-produce bespoke experiences. As such, the combination of technology, media law and art to produce invention which is commercial and socially beneficial, remains at the core of David’s service design work.

In 2007 David created an unique entertainment format for Ford Motor Company, titled, Where are the Joneses? – a social media sitcom where the audience influenced the daily production of a road trip to seek out 27 sperm donor siblings. Produced with the UK’s leading comedy production company, Baby Cow, Where are the Joneses? enabled a world leading brand to engage audiences with authenticity and generosity. It was the first and largest branded media production to be licensed under the Creative Commons commercial licence.