Combining Empathy and Data to Build the Right Community for Your Work
How does deeply understanding your own motivations, your work and your potential audience help you build the right community around your project? Jon Leland, Director of Strategy and Insights at Kickstarter shares the answers to this in his Conference presentation Combining Empathy and Data to Build the Right Community for Your Work.
Leland talked about the importance of understanding audience motivations, when and how to use data to increase your ability to grow your audience, and where creators often go wrong in their early audience development strategy. In this talk, Leland shares the lessons learnt by Kickstarter from hundreds of thousands of projects to help you develop your own approach to audience development that resonate with you, your work and the people you engage.
Find our the answers in the video below.
Combing Empathy & Data to Build the Right Community for Your Work w/ Jon Leland – The Conference from Power to the Pixel on Vimeo.