Audience, Behaviours and Storytelling is waiting for you at The Pixel Report

It’s true ladies and gents, Wayne Fletcher‘s Audience, Behaviours and Storytelling is now available below! Innovation partner at McCann Erickson, Wayne takes a look at how audience members are engaging with storytelling in an age of ever transforming technology in his presentation from this year’s Cross-Media Forum. Check out what he has to say on topics of motivation, sustaining attention and participation below.

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Attitudes, Behaviours and Storytelling – Wayne Fletcher, Innovation Partner, McCann Erickson from Power to the Pixel on Vimeo.