Andre is Managing Director of Crucible Media. He has huge experience in helping content owners and Media companies move into new digital platforms, in the areas of product and proposition development, contract negotiation and rights management. He founded Quintessential Media in 2003, which became the template for Crucible Media. His experience includes the development and delivery of Broadband interactive content services across multiple platforms and negotiating and managing content licenses for new digital platforms. Before Quintessential he was at Three UK, the 3rd Generation mobile operator, where he managed the end to end development of Three’s Entertainment services, including Games and personalised Multi Media content, as well as establishing and delivering partnerships with several leading content owners.

Previously he was responsible for the strategy and implementation of an Interactive Entertainment channel for ntl’s Digital iTV, Broadband PC, DAB and mobile platforms, which included 23 premiere Content brands.

Andre’s experience within the media spans more than a decade, including three years running the London operations for a Los Angeles based Management / Production Company, International Arts Entertainment, and consultancy projects for the DETR, private Film Investment groups and Steel Beach, a TV Development start up. In 1994 he produced E=MC2, the feature film starring Jeremy Piven, Dominic West and Richard Attenborough.Born in England in 1969 Andre graduated from Balliol College Oxford with a BA in History, before heading off to obtain an MA from the Centre for Advanced Film and Television Studies in Los Angeles.