PlaceVine is a web-based information service that facilitates brand integration transactions across film, television, and the web. Currently the brand integration industry relies on personal relationships between marketers, agencies, and content creators. The entire workflow of a brand integration transaction – from discovery to evaluation, through negotiation and execution – remains a completely manual process.
PlaceVine believes that every integration is unique and cannot be reduced to a “click-to-buy” transaction, but that technology can play a critical role in improving transparency in the industry. Today’s model, which relies exclusively on manual filtering or on one agency’s client relationships, is becoming increasingly inefficient in the face of a rapidly expanding content base. Due to a lack of visibility into available integrations, marketers (buyers) are unaware of existing inventory and content producers (sellers) are unable to maximise the full value of their integrations.
PlaceVine addresses these needs with powerful technology tools for the discovery and evaluation of integration opportunities. PlaceVine provides marketers and agencies with transparent access to brand integration opportunities in feature-length film, television and new media whilst enabling content creators to maximise the value of their brand integration inventory.
PlaceVine was founded in 2007 and is based in New York City and Los Angeles.
Adam was most recently a Member of the Board of Advisors and prior to that, Director of Business Development, at Colloquis, Inc. (acquired by Microsoft), a developer of natural language software systems. Adam played a central role in the turnaround and growth of the company, leading all direct sales as well as partnerships with AOL and Microsoft. He was responsible for the company’s critical first sales to Comcast, BT, COX, ETrade, Cingular, Vonage and Time Warner. Erlebacher was also actively involved in product development, having co-authored two pending patents. Before joining Colloquis, Adam was a Senior Analyst at JPMorgan in the Leveraged Finance Group where he focused on technology, media & telecom transactions. He received his B.A. from Tufts University and an M.B.A. from The Wharton School at the University of Pennsylvania.