The Disruptive Power of Fan-Based Marketing
As a digital media creator, your focus is to produce engaging interactive content for you customers but when should you start to face questions about distribution, marketing and promotion, and community development? How will your fans consume and react to your content? What will be the impact on your operations, your organisation, and most of all your product development cycle? A direct and constant relationship with your community early on ensures that the product will meet their expectations in the end.
In this Conference presentation with Marc Beaudet, CEO of Turbulent, he shares some insights about the types of teams that can harness this power and gives some hints about building and adjusting your plan as your campaign progresses.