Recommended Reading for the Conference on 14 October

Less than a week away, Power to the Pixel’s Cross-Media Film Forum will kick-off with its cutting-edge Conference on 14 October at the BFI Southbank.  This year’s all new programme will offer plenty of insight and inspiration to help you fund, create and distribute your work during these dynamic digital times.  If you want to get a head start and familiarise yourself with some of the topics our expert speakers will address, be sure to check out the suggested reading for each of the sessions below:

Keynote Presentation: Take Back What Has Always Been Yours – Owning the Five Pillars of Storytelling
TED HOPE, Award-winning Producer, This is that corporation

• 18 Actions Towards A Sustainable Truly Free Film Community
• Ten Steps (Plus One) For How To Survive The Current Indie Producer Hell
• How The New Truly Free Filmmaking Community Will Rise From Indie’s Ashes

What Did They Do?  Lessons Learned in Cross-Media
CHRISTY DENA, Director, Universe Creation 101

• Filmmakers That Think Outside the Film
• ARG Stats – Part 1 & Part 2
• Techniques for Segmenting Content Across Media
• Interview with Christy Dena, Cross-Media Specialist

Releasing Films Across Platforms: The New Distributors
Moderator: MICHAEL GUBBINS, Media & Film Consultant and Journalist
SCILLA ANDREEN, Founder & CEO, IndieFlix
EFE CAKAREL, Founder & CEO, The Auteurs
KAROL MARTESKO-FENSTER, General Manager & Publisher, Film Division

• Digital is Killing Traditional (video)
• IndieFlix Unveils New Indie Film Distribution Model at Cannes
• Streams Come True: Home Entertainment Searches for its Digital Future
• A New Venue for Indie Films: Your iPhone

How to be “Better than Free”
BRIAN NEWMAN, Consultant and Former President, Tribeca Film Institute

• In a Free World, How Can We Make Content Pay?
• Better than Free
• Free! Why $0.00 Is the Future of Business

Distribution Case Study: The Age of Stupid – A Global Release Campaign
FRANNY ARMSTRONG, Filmmaker
LIZZIE GILLETT, Producer

• Independent Filmmakers Distribute on Their Own
• Smart Premiere for The Age of Stupid
• The Age of Stupid Is the Future of Film

A ‘Free’ Distribution Case Study: Sita Sings the Blues
NINA PALEY, Filmmaker

• Artistic Integrity and Copyright while “Sita Sings the Blues” on DVD
• Hindu Goddess as Betty Boop? It’s Personal
• Watch Sita Sings the Blues (video)

Brands and Partnerships: Raising Money and Increasing Reach
HUNTER WEEKS, Filmmaker

• Case Study: Hunter Weeks and Josh Caldwell, 10 MPH
• Brands Offer a New Way to Fund Projects
• Watch 10 MPH (video)

The Evolution of Storytelling
LANCE WEILER, Filmmaker and Story Architect

• Why Audiences are Key to Cross-Media Creation
• When the Audience Takes Control
• Why Filmmakers Should Expand Their Films into a “Storyworld”

Extending the Experience: The New Storytellers
Moderator: CHRISTY DENA, Director, Universe Creation 101
MARTIN ELRICSSON, Producer & Creative Director, The company P
STEVE PETERS, Experience Designer & Partner, No Mimes Media
DAVID VARELA, Producer, nDreams

• Get Serious: Transmedia Branding (video)
• The Extended Reality of Cross-Media Storytelling
• The Truth about ARGs: Tales from the Masters

Cross-Media Business Models: Financing Beyond the Big Screen
PETER COWLEY, Managing Director of Digital Media, Endemol UK
BEN GRASS, Managing Director, Pure Grass Films

• Transmedia Storytelling is Future of Biz
• Paramount Digital Entertainment Teams Up With Mountain Dew for ‘Circle of 8,’ a Multi-Platform Production
• Further Reading on Advertising & Transmedia

Check out the full Conference programme for more details about the sessions and speakers.  If you don’t have a ticket to the Conference, register now.  But hurry, accreditation will close in just a few days.