Babelgum Pixel Pitch Award Prize Winner Announced  15.10 2009

Power to the Pixel’s first ever Pixel Pitch has just come to a close.  The exceptional line up of seven international teams displayed their impressive cross-media storytelling skills in front of a jury and public audience of 200 Power to the Pixel delegates.  One winning team has just been awarded the £6,000 Babelgum Pixel Pitch Award.

Power to the Pixel is delighted to announce that the winning project is Heart of the City from Desedo Co-Founders Michael Hastings-Black and Raafi Rivero.  What if Kanye West met Lord of the Rings?  Taking the shape of a feature film, ARG, web series, live event, video game and comic book, this cross-media tale will unfold in NYC’s world of urban teens – a setting that transforms into a funhouse of mysteries and monsters when two teenage friends, Jai and Sash, discover a magic talisman that unlocks their daydreams.

The projects were pitched to a jury of over 25 international commissioning executives, decision-makers and financiers.  The seven finalists were shortlisted from 120 submissions from 14 countries.  All of the project stories span multiple platforms and incorporate a mixture of film, games, live events, online and/or mobile.

The Pixel Pitch offers a rare opportunity for cross-media projects to get the exposure and support they need to get to market. The competition might be over but watch this space for news about these first Pixel Pitch finalists as their projects develop and launch over the coming year.

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Posted in News | 8 comments »

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8 Responses to “Babelgum Pixel Pitch Award Prize Winner Announced”

  1. marti wilson-taylor Says:


    This is simply wonderful. congratulations!….m

    October 15th, 2009 at 6:16 pm
  2. Reflections on the Pixel Pitch and the transmedia market at No Film School Says:


    [...] Heart of the City won the Pixel Pitch prize with a great presentation. A genre mashup reminiscent of our own erstwhile series The West Side, the project was pitched incredibly well by Raafi Rivero and Michael Hastings-Black, and for their energetic and prop-laden show they deserve the Babelgum-sponsored prize. Raafi and Michael were the living embodiment of something said to us at one of the Power to the Pixel parties, which is, when it comes to seeking film finance, “Europeans know how to fill out forms. Americans know how to sell.” [...]

    October 16th, 2009 at 5:40 am
  3. Opiyo Says:


    Cheers to Raaf and Hast-Black. Captivating story set-up.

    October 16th, 2009 at 6:44 am
  4. Sean Says:


    Rock on! MHB and Raafi are brilliant. They deserve this.

    October 16th, 2009 at 8:37 am
  5. Trevor Says:


    Desedo is takin over!! This is dope. Congratulations fellas.

    October 16th, 2009 at 10:11 am
  6. chris spanos Says:


    Big congrats MHB! Really looking forward to where this goes.

    October 16th, 2009 at 10:26 am
  7. Sidney and Gwen Holloway Says:


    Raafi and Michael,

    Its been years since we have laid eyes on you Raafi. Your mother has kept us abreast. The apple hasn’t fallen far from the tree with brilliance and creativity. Big props to you both.

    Uncle Sid and Aunt Gwennie

    October 16th, 2009 at 11:20 am
  8. Desedo | Des Temps : Love in London Says:


    [...] giddy. We just won Babelgum’s Pixel Pitch award in London for our transmedia tale Heart of the [...]

    October 22nd, 2009 at 11:34 am

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