Carmel has over 10 years experience in digital media and held senior positions at MTV International, BBC Worldwide, Thomson Travel Group and TeliaSonera. She has worked at the forefront of the commercial digital sector on an international basis, from the advent of online advertising in the late 90’s at the BBC, to the recent development of mass-market mobile content distribution for MTV International. Carmel has extensive knowledge of the UK and European media market from agencies and blue chip clients to broadcasters, production companies, record labels and mobile networks for content development and distribution. Carmel’s skills and experience cover the set-up and development of start-up teams in high-growth, emerging sectors including the development and account management of multi-million pound advertising, distribution and content licensing agreements.
Carmel is responsible for managing the development and growth of Expanding Universe as a leading company in the social entertainment sector. She is responsible for driving revenues from key clients, as well as developing relationships with key partners from the media and production sectors.