CATALINA BRICEÑO – Director, Industry and Market Trends, Canada Media Fund (CA)
PARTICIPATING AS A CONFERENCE SPEAKER, MARKET MEETINGS EXPERT & THINK TANK PARTICIPANT
The Conference | 12.10 – 12.30
Programmatic Beyond Advertising: A Not So Distant Future?
In a context of hyper-abundance, overwhelmed content consumers tend to rely more and more on social or algorithmic recommendation to guide their choices. How does automation and personalisation, in the same way to what programmatic does for advertising, influence content distribution and delivery in the future?
Catalina Briceño has over 17 years of experience in the audiovisual and new media industry. Her role is to ensure that the policies for supporting the production of Canadian television and digital media content are aligned with emerging developments in Canada and internationally. Ms. Briceño provides the CMF with all the market intelligence necessary to develop effective policies and plays an instrumental role in developing and incubating strategic funding partnerships and initiatives.
Previously, Ms. Briceño was Producer and Director of Operations at Salambo Productions, where she helped build the strategy and business model behind the internationally acclaimed, multiplatform project Têtes à claques. Ms. Briceño served as Vice Chair of the Board of the Regroupement des producteurs multimédia (RPM) and received the 2008 Prix de la Relève from the Association of Women in Film, Television, and New Media.