Since March 2008, Francisco Asensi has been head of business development at RTVE Interactive Media, the digital new media department of Spanish public service broadcaster, RTVE. His role there includes supporting strategy planning for the growing digital presence of public service on any kind of device and platform. He has helped define RTVE’s multiplatform and transmedia approaches. His responsibilities also include managing partnerships, digital marketing, business intelligence and prospecting for new business. Some of the projects he has been involved in include videogames for fiction TV series, mobile apps and hybrid TV. According to him, the future of TV is immersive.